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Tea Biz reaches retail and wholesale buyers globally.
New Episode
Spotlight
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#TeaPower: A Call to Collaborate
#TeaPower is “the perfect pitch for younger generations looking to increase their performance and energy levels while staying healthy,” says Shabnam Weber, President of the Tea and Herbal Association of Canada and co-chair of the United Nations IGG Working Group on Tea & Health that developed the program. | Episode 158 |
Need To Know News
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Amalgamated Plantations (APPL) Head Resigns | First Flush in North India Sees Low Crop But High Quality
Amalgamated Plantations (APPL) Head Resigns | First Flush in North India Sees Low Crop But High Quality | Tea Biz Blog | Podcast | Episode 163 Read more
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Assam BLF Association Factories Refuse to Process Non-Compliant Tea | UPASI Golden Leaf Competition Underway | Elections Present Darjeeling Planters an Opportunity to Seek Intervention
Assam BLF Association Factories Stop Production | UPASI Golden Leaf Competition Underway | Elections Present Darjeeling Planters an Opportunity to Seek Intervention | Ep 162 | Read more
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Colombo International Tea Convention | July 24-26
The Colombo Tea Traders’ Association and Sri Lanka Tea Board will host the Colombo International Tea Convention (CITC) at the Cinnamon Grand Hotel from July 24 to 26. | Episode 161 Read more
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Bought Leaf Factories Oppose 100% Dust in Auctions | Assam Expects a Big Drop in First Flush Production | HUL Focuses on Assam to Support Tea Industry
Bought Leaf Factories Oppose 100% Dust in Auctions | Assam Expects a Big Drop in First Flush Production | HUL Focuses on Assam to Support Tea Industry | Tea Biz Blog | Podcast | Episode 161 Read more
Podcast Sponsors
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Hi, I’m Nish. I grew up on an organic tea farm and founded Nepal Tea Collective in 2016. Tea is not just a beverage for me but a catalyst for social change, sustainably empowering hardworking artisans like my parents for the past 30 years. I’m on a mission to make the whole world aware of the goodness of Nepali teas and the good that comes from supporting growers in this remarkable land.
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Tea Biz is a hub of expertise essential for buyers and sellers to thrive in the market.
Dan Bolton | Editor and Host | Tea Biz Podcast | Blog
Features
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Keemun’s Hong Cha Revival
Invented in 1875, the aromatic “qi hong cha” or Keemun black tea, grown in Qimen County in China’s Anhui Province, quickly rose to prominence, explains senior tea master Lilian Xia, President of the Canada Tea Institute. She joins Tea Biz to recount the legacy of a Chinese market-savvy entrepreneur, Yu Ganchen, the pioneer of Qimen tea,…
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Accelerating Sustainability
Liam Brody, the new Committee on Sustainability Assessment CEO, explains COSA’s role in intelligence-gathering and developing strategic tools that advance sustainable practices with “good business” underpinnings. He also shares his vision of how artificial intelligence will revolutionize and influence consumer behavior and perception of sustainable practices. | Episode 155 |
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Observations on Oversupply
Peter Goggi, the UN FAO IGG TEA delegate representing the US in his role as President of the Tea Association of the USA, discusses #TeaPower, a new health and wellness campaign, FAO’s ongoing support of smallholders, and the economics of oversupply. | Episode 154 |
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Modern Herbalism from Traditional Medicinals
Traditional Medicinals is a Northern California-based botanical wellness brand rooted in modern herbalism to inspire active connection to plant wisdom in service of people and the planet. Formulations of more than sixty teas, lozenges, and capsules are strictly limited to science-based botanical ingredients without added flavors and in quantities that meet pharmacopeia standards for efficacy. Chief Marketing Officer Kristel Corson says, “Our teas have…
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World Tea Academy Partners with Australian Tea Masters to Refresh Online Curriculum
Australian Tea Masters CEO Sharyn Johnston, the new Head of Education at World Tea Academy, says her company built a modern online education platform with enhanced content for the Academy to train waitstaff and advance the quality of specialty tea in food service. “One of the things we’ve already introduced is a new Basic Foundation…
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A Humble Titan in Specialty Tea
In 2023, the tea industry bid farewell to several notable figures. In this episode, we pay tribute to David C. Bigelow, Jr., an industry icon who died in June at 96. David transformed the specialty tea segment in the US, steering a boutique tea blending business launched in his mother’s kitchen into a multi-million-dollar mass-market…
Frequently Asked Questions
Why did you consolidate all content on the Tea Biz Portal?
Tea Biz was a simple WordPress blog when it debuted ten years ago. The successful Kickstarter campaign that funded Tea Journey Magazine in 2015 required a more robust content management system, and the weekly podcast added multimedia content in 2021. The Tea Biz Portal enables professionals and enthusiasts to conveniently access more than 1,000 feature articles, news briefs, videos, recorded interviews, special issues, consumer ‘how to’ guides and price reports. Zeen101 powers the Leaky Paywall site and Steeped Content managed social media optimization, marketing, and design, working with Vantage IT Solutions to produce the visually stimulating portal’s user interface and automation.
How are the podcast, magazine, and blog distributed, and what is your reach?
Readership surveys reveal that 56% of our total audience are tea professionals. The remaining 44% identify as tea enthusiasts. Ninety-eight percent say they drink specialty tea. The magazine has the broadest reach, with a base of 16,000 paid and opt-in email subscribers in 76 countries. Geolocation statistics vary by channel, but up to two-thirds of our audience resides outside the US and Canada. Podcast listeners are concentrated in developed countries: 49% in North America, 32% in Europe, 14% in Asia, 3% in Australia, and 2% in Africa. Tea Journey has 25,000 social media followers. The podcast has accumulated 38,421 downloads. The Tea Biz blog circulates to 15,400 WordPress and LinkedIn followers, mainly professionals. In the past 365 days, LinkedIn posts generated 335,202 impressions. A breakdown follows: Owners 9%, Partner & Directors 25%, Senior Executives (MD-CEO) 21%, VPs 14%, C-level (marketing) 11%, Entry-level 14%, and Managers 5.8%.
Who contributes to the publications?
Over 100 contributors, most of whom reside in the tea lands, have published bylined articles since 2013. Tea is a fascinating and intricate topic… far more complex than anyone can master. That is why the Tea Biz Portal enlists writers skilled in 12 languages to tell the story of tea. Our expertise resides in storytelling by professionals who know the tea lands from birth and speak the native tongue. If you would like to contribute, contact editor Dan Bolton at [email protected]. You can also find Dan on WhatsApp, WeChat, and LinkedIn.
Why should I register?
Registering your business email address and sharing details about where you work enables Tea Biz to understand better and serve the interests of its global network of tea professionals. Registering is free. Doing so enriches our relationship and provides practical insights. Knowing your location, for example, assists us in delivering newsletters and notifications at appropriate times. Completing our content survey enables us to drill down to see your preferences. Click here to select from several platforms you can use to receive the weekly Tea Biz Podcast.